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What is brand positioning?

Brand Positioning is a term that is often used in marketing, but what does it mean, and why is it important for your business?

Brand positioning is one of the most crucial elements in any marketing approach. It touches upon how your company is perceived by your audience, determining how effectively your messaging is conveyed to the right people. Unfortunately, it is also something that is very commonly overlooked by businesses, as it requires planned, strategic choices. With proper brand positioning, you can forge a unique identity that articulates the difference between you and your competitors to potential customers.

Why is brand positioning important?

People commonly misinterpret the purpose of brand positioning, undervaluing its role in marketing efforts. Contrary to what many think, brand positioning isn’t just passive knowledge – it’s about actively controlling your company’s image.

Remember, as your market grows, competition increases with it. To make your name stand out you need to drill down and target specific audience segments, reinforcing your image across every social media and advertising channel you have. A top-notch branding strategy informs how you approach this task, keeping your identity consistent in the eyes of the customer.